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Jonah Lehrer Quotes

...Why are corporations so fleeting?...Instead of imitating the freewheeling city, these businesses ...

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Imagine: How Creativity Works

The vocational approach at NOCCA (New Orleans Center for the Creative Arts) helps build grit in stud...

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Imagine: How Creativity Works

Science has discovered that, like any work of literature, the human genome is a text in need of comm...

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Proust Was a Neuroscientist

...the imagination is unleashed by constraints. You break out of the box by stepping into shackles.

Imagine: How Creativity Works

The benefit of such horizontal interactions - people sharing knowledge across fields - is that it en...

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Imagine: How Creativity Works

Every creative journey begins with a problem. It starts with a feeling of frustration, the dull ache...

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Imagine: How Creativity Works

Insights, after all, come from the overlap between seemingly unrelated thoughts. They emerge when co...

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Imagine: How Creativity Works

...new ideas are merely several old thoughts that occur at the exact same time.

How We Decide

The only way to maximize group creativity—to make the whole more than the sum of its parts—is to enc...

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A few years ago, Tor Wager, a neuroscientist at Columbia University, wanted to figure out why placeb...

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How We Decide

How do we regulate our emotions? The answer is surprisingly simple: by thinking about them. The pref...

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How We Decide

Even when alternative views are clearly wrong, being exposed to them still expands our creative pote...

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Just because an idea is true doesn't mean it can be proved. And just because an idea can be proved d...

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The fatal misconception behind brainstorming is that there is a particular script we should all foll...

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And so we keep on thinking, because the next thought might be the answer.

Imagine: How Creativity Works

The great ages did not perhaps produce much more talent than ours,' [T.S.] Eliot wrote. 'But less ta...

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Imagine: How Creativity Works

It doesn't matter if people are playing jazz or writing poetry -- if they want to be successful, the...

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Imagine: How Creativity Works

In fact, most of us see perseverance as a distinctly uncreative approach, the sort of strategy that ...

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Imagine: How Creativity Works

We see them most when we are o nnthe outside looking in

Money chases good ideas

Imagine: How Creativity Works

Every creative story is different. And every creative story is the same. There was nothing. Now ther...

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Imagine: How Creativity Works

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Jonah Lehrer

Author

Born: 1981-06-25

Died: N/A

Jonah Lehrer (born June 25, 1981) is an American author and editor of Wired magazine, who writes on the topics of psychology, neuroscience, and the relationship between science and the humanities.More